The Secret Dreams of CMOs

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Remember when you were a kid and you thought the Easter bunny was real? What an awesomely creative creature who would hide candy in your household plant and under your couch that you would delightfully discover when you woke. And then, you got a little older and thought, hmmm…wait a minute.

And with each passing year, as life got a little harder with puberty, then serious homework, then having to get a job and pay bills, the Easter bunny faded further away into some tucked away corner of your mind.

Well, tomorrow, maybe you should think about that Easter bunny again. But instead of bringing you candy, ask that Easter bunny to bring back your dreams!

If there is one thing that I have learned through interviewing the world’s most successful leaders is that opportunity doesn’t come to you on its own (at least, not usually). Opportunity is self-manufactured and the best kind comes when you decide that you’re all in to pursue your dreams.

What is interesting is that so many marketers dream of becoming a CMO but, once you get there, what do you dream of then?

In my very first podcast with Seth Farbman, we were talking about authenticity, belief systems and being true to who you are. At that end of that podcast, I just had to know, what would Seth be if he weren’t a CMO today? His answer? A chef!

Then in my next podcast with Linda Boff, I asked the same question. She’d probably be running a museum somewhere. And then I asked Antonio Lucio... he’d be a teacher or he’d like to come back as Ricky Martin!

With each incredible answer that I was getting at the end of every podcast, I was hooked and started fabricating a fun little skit in my mind (cuz that’s how I roll). Here is how it would go tomorrow, if the Easter bunny brought all of my guests together into one room and gave them a little taste of their dreams…

Tony Rogers would pilot all 16 CMO Moves guests to brunch in his private plane. Kieran Hannon would claim shotgun and try to distract Tony so he could take the yoke. Seth Farbman would cook up an Easter feast. Peter McGuinness would be in charge of operations, given his passion for the restaurant business, and would bring some travel trivia for the table discussion.

Greg Welch would be the barista and would be composing a little jingle for the day. Although it would be hard to stay focused because Bruce Rogers would be there with his band jammin' out classic rock tunes and Antonio Lucio would be doing his best Ricky Martin moves to the bigger beats. 

Raja Rajamannar would bring a truck load of shelter dogs and ask everyone to take one home. Denise Karkos would be trying to motivate everyone to step outside for a quick game of soccer. Mary Beech would be chatting with Deborah Wahl on how politics could help improve the city of Detroit and Linda Boff would likely suggest that a new museum could be in order. Terrance Williams would be reminding everyone that there needs to be great school systems and proper insurance!

Evan Greene would be in the corner with a typewriter documenting this incredible brunch that Diego Scotti would then read off on the 6:30pm news that night. Fashion photos of the event provided by Jeff Jones.

Clearly, Nadine needs a vacation. 

Oh, how timely! I think I just may do that as CMO Moves is taking a two week break to give everyone time to catch-up and get ready for some exciting news coming soon and new episodes with:

  • Jonathan Mildenhall, former CMO of Airbnb
  • Nuno Teles, President of Diageo Beer Company
  • Barbara Martin Coppola, former CMO of Grubhub (announcing her new role next week!)
  • Roy Spence, Chairman of GSD&M and CEO of The Purpose Institute
  • Greg Revelle, CMO of Kohl’s
  • Marie Gulin-Merle, CMO of L’Oreal (soon to be CMO of Calvin Klein)
  • Alicia Enciso, CMO of Nestle USA
  • David Rubin, Head of Brand at the New York Times
  • Pam Kaufman, CMO and President of Consumer Products, Nickelodeon
  • Lee Applbaum, CMO of Patron Spirits Company
  • Kristin Patrick, CMO of PepsiCo
  • Rick Gomez, CMO of Target
  • Jerome Hiquet, CMO of Tough Mudder
  • Barbara Messing, CMO of TripAdvisor
  • Charlie Cole, CDO of Tumi
  • Lynne Biggar, CMO of Visa

Wishing you all a wonderful holiday weekend, a fantastic couple of weeks, big dreams and happy listening. 

CMO Moves is available on iTunesSoundcloudGooglePlayiHeartRadio and Stitcher. To stay in the loop, be sure to sign up for updates or subscribe on your favorite app.

Available Now:

  1. Seth Farbman, CMO of Spotify:  Belief Systems, Authenticity and Bravery
  2. Linda Boff, CMO of GE:  Mastery of Storytelling
  3. Antonio Lucio, CMO of HP:  Reinventing Leadership
  4. Deborah Wahl, CMO of Cadillac:  From Hot Rods to Hamburgers
  5. Greg Welch, Senior Partner of Spencer Stuart:  The CMO Roadmap to Success
  6. Denise Karkos, CMO of TD Ameritrade: Get Out of Your Own Way!
  7. Evan Greene, CMO of The Recording Academy: The Man behind the GRAMMYs
  8. Tony Rogers, CMO of Walmart:  The Power of Purpose
  9. Bruce Rogers, Chief Insights Officer of Forbes:  The Evolving CMO Role and New 4C Framework  
  10. Diego Scotti, CMO of Verizon: Changing the Game with Dimension, Depth and Humanity
  11. Raja Rajamannar, CMO of Mastercard:  Financial Acumen, Credibility and Giving Back
  12. Mary Beech, CMO of Kate Spade: Fierce Honesty and Tough Decisions
  13. Kieran Hannon, CMO of Belkin International: Curiosity, Agility and Mentorship
  14. Peter McGuinness, Chief Marketing and Commercial Officer of Chobani: Modern Demand and Creation
  15. Terrance Williams, CMO of Nationwide and President of Emerging Businesses: The Essence of Leadership
  16. Jeff Jones, President and CEO of H&R Block: Legendary Moves from CMO to CEO