CMO Moves Tips For Success
Storytelling is one of the most basic tenets of marketing for its ability to communicate purpose and create emotional connections with customers and partners. But advances in technology have changed the way we deliver our messages and short consumer attention spans often requires us to tell a story in 15 seconds instead of 15 minutes. Furthermore, consumers are now weary with a constant barrage of messages, which makes it even that much more important that the messages are both authentic and grounded in purpose. Here are some tips on storytelling from few of my CMO Moves guests:
Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart. Not just heart for your customers, but heart for your team so you can enable them to bring their best selves to the table and help them succeed. Whether you are the largest retailer in the world or a young retailer, as the driver of growth, it all comes back to how you lead your teams while continuously evolving to keep your customers engaged and loyal. Here are some tips from my guests on CMO Moves
The guests I’ve spoken with on CMO Moves have had incredible careers and are currently at the top of their games - but none of them would have achieved so much without the influence of mentors who helped guide them through their journeys. Here are their thoughts on the importance of mentoring and being mentored.
‘Purpose’ is one of those buzzwords that we hear every day now. So much so that its’ true meaning has become somewhat diluted and the playbook for how to lead with purpose slips further into the distance with each new interpretation. Here is quick cheat sheet on how to create your own “Play” for Purpose.
One of the topics that has come up over and over on CMO Moves is around the expanding financial responsibilities of today’s CMO. Marketers who were raised on branding and communications strategies now also need to have a deep understanding of the business bottom line in their toolkit since CEOs and Boards are increasingly looking to their CMOs to explain how marketing efforts directly support the growth and profitability of their companies.
Before I sit down with each new guest on CMO Moves, I have an incredible sense of anticipation about what nuggets of wisdom they might reveal, stories they might tell. And I’m never let down. Every single one of these pioneering CMOs has shared openly and candidly about their greatest triumphs and key lessons learned throughout their careers – and now as leaders of their organizations.
I’ve always admired the incredible women leading marketing for some of the world’s most iconic brands. Not only have they managed to make it all the way to “the top” but they must have discovered the keys to success for also having healthy personal lives and perspective.
Remember when you were a kid and you thought the Easter bunny was real? What an awesomely creative creature who would hide candy in your household plant and under your couch that you would delightfully discover when you woke. And then, you got a little older and thought, hmmm…wait a minute.
The pressure facing today's chief marketing officers is unprecedented. Responsible for driving company growth under increasing scrutiny and widespread misunderstanding of the marketing function has, in turn, created a massive CMO movement to shift the paradigm. The ANA CMO Talent Challenge Playbook showcases amazing efforts by 30 of the world's top CMOs who are all leading their teams to success and redefining the rules of what it takes to be a great CMO.